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Mission Statement - Sustaining Our World and Our Cultures

Our Vision

Our purpose is for tourism to have a positive impact on our environment and local cultures.

Our Principles

Tourism all too often has had a negative effect on local environments and cultures. At Nutty’s Adventures we believe that it does not have to be like this, that in fact tourism can be a force for good. To achieve this we engage and support the local communities where our clients will be guests. The villagers become our partners, not suppliers of services. They tell us what they would like to offer to our clients, we don’t tell them and together we create tours that bring benefit to everybody concerned. With mutual trust we can then work towards conserving the community’s local environment and preserving its culture and way of life.


By actively engaging with local communities, seeking their advice and suggestions they are empowered as “givers” rather than merely “receivers”. When they understand that people are travelling thousands of kilometres around the world to experience their culture and way of life and to explore the environment in which they live, they come to fully appreciate the value of what they possess. This then leads to the understanding that both the environment and the culture must be protected or be lost forever, something of value that can never be recovered.

The communities come to see that the old customs and beliefs need to kept, that traditional dress should be worn and traditional dances performed on occasions, not for the benefit of tourists but for the benefit of the community itself because of their integral value.

Because Western tourists require a certain minimum standards of hygiene and safety we give advice to the villagers on how to improve these areas throughout the village. This not only gives the guests what they require but improves the living conditions for the whole community.

So the benefit that the villagers receive from their tourist guests helps support the community and preserve its way of life. It creates job opportunities which offer alternatives to such illegal activities as mineral exploration, deforestation and hunting wildlife, which in turn helps conserve their environment. The job opportunities and improved living conditions mean that fewer villagers need to leave their homes and families to find work in the cities and so the community is strengthened. A stronger community that believes in itself and appreciates the value of what is possesses: tourism as a force for good.

This is how we aim to achieve long-term sustainability in our tour programmes and in doing so bring benefit to all parties involved.

Nutty’s Adventures – Sustainable Tourism

Nutty’s Adventures is totally committed to the concept of Community-Based Tourism; tourism that will bring benefit to all parties involved. This means working closely with small rural communities, often in quite remote parts of the country. By their nature, these communities and the environment in which they are located are fragile. Therefore if benefits are to be derived by the communities, the company and our customers in the long term, serious concrete steps must be taken to safeguard the communities and their natural environments; steps to protect them from physical and cultural degradation. It is therefore a prerequisite of CBT that it be sustainable.

Community and culture

  • Low impact – the numbers of visitors to each community are kept small by rotating arrivals among a number of different communities.
  • Each party of arrival is kept small (6-8 persons
  • All clients are briefed in advance on how to behave in a culturally sensitive way during their stay in the village
  • Community enterprises that strengthen the cohesion of the community are supported
  • Clients are encouraged to support the local economy
  • Wherever possible we try to create additional employment in the community to help keep families together and provide alternatives to illegal or detrimental activities
  • We promote local culture and traditions to help keep them alive for future generations.

Environment – local and general

  • Hand in hand with instilling pride in their traditional culture heritage, we endeavor to instill pride among community members in their natural heritage as well, as the two are often intimately entwined. With pride in these aspects of their life that visitors have come half away round the world to experience, will come the desire to preserve them.
  • The additional employment and economic stimulus that visitors will bring may reduce harmful activities such as illegal logging and poaching and so aid in the aim of environmental protection.
  • All food is purchased locally, to boost the local economy and reduce any impact on the environment.
  • All local transport employed is low impact village transport
  • Trekking, kayaking, rafting and cycling are major activities in many of our programmes
  • A commitment to protecting and sustaining local cultures and environments will amount to nothing if we do not also do what we can to protect the global environment upon which all else depends.
  • All office practices are geared to reducing consumption and waste (water, electricity, paper, consumer and household items). This makes good economic as well as environmental sense.
  • All staff live by this code of limiting consumption and waste in their everyday lives, not just in the office
  • All our tours are structured in a way to reduce their environmental impact and all associated transport also, with a heavy reliance on public surface transport rather than flights or private transport.

To achieve the aims of this policy we have instituted a 2-year action plan.

Main targets:

    Increase the amount of recycled paper used in the office to 70% by the end of 2017

    Reduce paper use in the office 20% by the end of 2017

    Research sources of paper from sustainably managed forests by March 2018

    Purchase tea/coffee from local communities by September 2017 - achieved

    Research sources of sustainably produced office supplies by March 2018

    Switch to non-hazardous cleaning materials by October 2017 - achieved

    Look for ways to further reduce electricity consumption by 10% by the end of 2017

    Support a reforestation scheme to offset CO2 emissions resulting from our electricity consumption/travel by March 2018

    Fix aerators to all taps by August 2017 – achieved

    Add sexual harassment and a bad on illegal handicrafts to out Codes of Conduct - achieved

    Draw up a contract detailing our sustainability requirements and have it signed by all partner agencies by the end of 2017 – contact completed, ready for distribution

    Circulate Code of Best Practices for Accommodation Providers to major hotel accommodation providers by the end of 2017 – code completed, ready for distribution

    Implement self-assessment by partner agencies by the second half of 2018

    Implement self-assessment by accommodation providers by the second half of 2018

    Create Destination Folders to keep track of each destination sustainability record by the second half of 2018

    Add sustainability information to all itineraries by the send half of 2018

Our Sustainability Coordinator is Andrew Lewis and any questions related to this subject may be address to him at

What is Travelife?

Founded in 2007, the Travelife Sustainability System is an initiative dedicated to promoting sustainable practices within the travel and tourism industry.

“The Travelife initiative is based on the central role of tour operators and travel agents in the tourism supply chain. Their unique position between suppliers and buyers enables them to influence consumer demand, procurement policies and the development of destinations. This allows them to contribute significantly to sustainable development and environmental and cultural protection in destinations. Travelife aims to offer companies the knowledge, solutions and tools to implement positive change within their businesses and their supply chain.“

Nutty’s Adventures has been a Travelife Partner since March 2015 and is currently working towards Travelife Certification.

GreenPath Community Based Tourism Raan Tha Luang Ayutthaya Boat and Travel

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Operated by Ayutthaya Boat and Travel, Travel Business Licence: #14/00339